Cover Image

Total exposure : controlling your company's image in the glare of the business media explosion /

Main Author: Carlson, Gustav.
Format: Book
Language:English
Published: New York : American Management Assoc., ©2000.
Subjects:
Corporate image > United States.
Public relations > United States.
Industrial publicity > United States.
Mass media and business > United States.
BUSINESS & ECONOMICS > Public Relations.
Corporate image.
Industrial publicity.
Mass media and business.
United States.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=43959
Table of Contents:
  • The rise of the consumer-investor: a new view of corporate America
  • Barbie in the boardroom: business news as entertainment
  • The dumbing down of news: a talent deficit grows
  • Filling the space: the credibility vacuum
  • Gen-X journalism: the mouse that roared
  • The "me" media: online's darker side
  • The reluctant media darling: lessons from Wall Street
  • Who's out there? the media's audiences are your customers
  • The kid in the candy store: overcoming the temptations of plenty
  • Above the clatter: what to say and who should say it
  • Know the enemy: the chink in the PR armor
  • Hitting the iceberg: adding media to your crisis plan.

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