The 4 routes to entrepreneurial success /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Berrett-Koehler Publishers,
©1996.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=41454 |
Table of Contents:
- Introduction : Four types of entrepreneurs, four ways to succeed
- Personal achiever entrepreneur
- How personal achievers succeed or fail
- Supersalesperson entrepreneur
- How supersalespeople succeed or fail
- Real manager entrepreneur
- How real managers succeed or fail
- Expert idea generator entrepreneur
- How expert idea generators succeed or fail
- When more than one pattern is prominent : the complex entrepreneur
- Assessing entrepreneurial talent : your own and others'
- Do women possess different patterns and follow different routes?
- Educating for entrepreneurship
- What if I lack any strong entrepreneurial pattern?
- Our research on entrepreneurship
- Measuring the entrepreneurial patterns.