Table of Contents:
  • pt. I. The problem of the image. Excessive style: the crisis of network television ; Unwanted houseguests and altered states: a short history of aesthetic posturing ; Modes of production: the televisual apparatus
  • pt. II. The aesthetic economy of televisuality. Boutique: designer television/auteurist spin doctoring ; Franchiser: digital packaging/industrial-strength semiotics ; Loss leader: event status programming/exhibitionist history ; Trash TV: thrift-shop video/more is more ; Tabloid TV: styled live/ontological stripmall
  • pt. III. Cultural aspects of televisuality. Televisual audience: interactive pizza ; Televisual economy: recessionary aesthetics ; Televisual politics: negotiating race in the L.A. rebellion
  • Postscript: Intellectual culture, image, and iconoclasm.