Table of Contents:
  • Introduction: "Perhaps your diet is too modern": the discovery of avitaminosis
  • "They need it now": popular science and advertising in the interwar period
  • "To protect the interest of the public": vitamins, marketing, and research
  • "Superior knowledge": pharmacists, grocers, physicians, and Linus Pauling
  • Miles one-a-day: the history of a vitamin dynasty
  • Acnotabs: scientific evidence in the marketplace
  • "Millions of consumers are being misled": the Food and Drug Administration and consumer protection
  • "Preserve our health freedom": science in consumer politics
  • "Intensity" makes the difference: vitamins in the political process
  • Conclusion: vitamania?: vitamins in late twentieth-century United States.