Business plans to game plans : a practical system for turning strategies into action /

Main Author: King, Jan B.
Other Authors: Walsh, James,
Format: Book
Language:English
Published: Santa Monica, Calif. : Merritt, 1994.
Edition:1st ed.
Series:Merritt taking control series
Subjects:
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=5910
Table of Contents:
  • Ch. 1. Tactics
  • Ch. 2. Setting direction
  • Ch. 3. Setting budgets
  • Ch. 4. Financial scorekeeping
  • Ch. 5. Marketing
  • Ch. 6. Product development
  • Ch. 7. Operations.