Cover Image

TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products /

Main Author:	Pettis, Chuck, 1948-
Format:	Book
Language:	English
Published:	New York : AMACOM, ©1995.
Subjects:	High technology > Marketing. Technological innovations > Marketing. Brand name products. TECHNOLOGY & ENGINEERING > Engineering (General) TECHNOLOGY & ENGINEERING > Reference.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2110

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