Finding fertile ground : identifying extraordinary opportunities for new ventures /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Wharton School Pub.,
©2005.
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| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=170602 |
Table of Contents:
- Selecting the right industry
- Identifying valuable opportunities
- Managing technological evolution
- Identifying and satisfying real market needs
- Understanding customer adoption
- Exploiting established company weaknesses
- Managing intellectual property
- Appropriating the returns to innovation
- Choosing the right organizational form
- Managing risk and uncertainty.