Table of Contents: Strategic management for travel and tourism /

Main Author:	Evans, Nigel.
Other Authors:	Campbell, David,
Format:	Book
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 2003.
Subjects:	Tourism. Strategic planning. Tourisme. Planification stratégique. BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism. BUSINESS & ECONOMICS > Industries > General. Toerisme. Strategisch management. Voyage.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86067

Table of Contents:

Introduction; Strategy and strategic objectives for travel and tourism organizations; Introduction to strategy for travel and tourism; The travel and tourism organization
competences, resources and competitive advantage; The travel and tourism organization
the human context; Financial analysis and performance indicators; The travel and tourism organization
products and markets; The external environment for travel and tourism organizations
the macro context; The external environment for travel and tourism organizations
the micro context; SWOT Analysis; Competitive strategy and strategic direction for travel and tourism organizations; Strategic methods of development for travel and tourism; Strategic evaluation and selection; Strategic implementation for travel and tourism organizations; International and global strategies for travel and tourism organizations; Case studies; Glossary; Index.