Table of Contents: Cross-cultural behaviour in tourism :

Main Author:	Reisinger, Yvette.
Other Authors:	Turner, Lindsay W.
Format:	Book
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 2003.
Subjects:	Tourism > Social aspects. Tourism BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism. Tourism.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86098

Table of Contents:

Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index.