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| LEADER |
00951nam a2200229 a 4500 |
| 001 |
1870022 |
| 005 |
20171111234652.0 |
| 008 |
150616t20152015enka ob 000 0 eng d |
| 020 |
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|a 9781784419448(ebook)
|z 9781784419431
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| 040 |
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|a CaPaEBR
|b eng
|e rda
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| 050 |
1 |
4 |
|a HF5415.1255
|b .B736 2015eb
|e pn
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| 245 |
0 |
0 |
|a Brand, identity and corporate reputation /
|c guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
|
| 300 |
|
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|a 1 online resource (115 pages) :
|b illustrations.
|
| 490 |
0 |
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|a Marketing Intelligence & Planning,
|v Volume 33 Number 2
|x 0263-4503 ;
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| 504 |
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|a Includes bibliographical references.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Business communication.
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| 650 |
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0 |
|a Corporate image.
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| 650 |
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0 |
|a Corporations
|x Public relations.
|
| 700 |
1 |
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|a Machado, Joana Cesar,
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| 856 |
4 |
0 |
|a Iglesias, Oriol,
|u http://site.ebrary.com/lib/ucy/Doc?id=11059923
|
| 952 |
|
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|a CY-NiOUC
|b 5a04617e6c5ad14ac1ee515c
|c 998a
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