The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /

Other Authors: Yang, Kiseol,
Format: Book
Language:English
Series:Journal of Research in Interactive Marketing, Volume 9, Issue 2
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=11077150
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245 0 4 |a The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /  |c guest editor, Associate Professor Kiseol Yang. 
300 |a 1 online resource (81 pages) :  |b illustrations, tables. 
490 0 |a Journal of Research in Interactive Marketing,  |v Volume 9, Issue 2  |x 2040-7122 ; 
504 |a Includes bibliographical references at the end of each chapters. 
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