Description: You are the brand

Main Author:	Adubato, Steve.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	New Brunswick, NJ : Rutgers University Press, c2011.
Subjects:	Branding (Marketing)
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10533627

Physical Description:	xiv, 234 p.
Bibliography:	Includes bibliographical references.