American wine economics an exploration of the U.S. wine industry /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Berkeley :
University of California Press,
2013.
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| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10734318 |
Table of Contents:
- List of illustrations
- List of tables
- Preface
- Acknowledgments
- Introduction1
- The economic approach to the study of wine
- The wine product
- Wine sensory characteristics
- Grape growing
- Grape markets and supply cycles
- Wine production
- Bulk wine, private label wine, and wine alcohol
- Wine distribution and government regulation
- The wine firm
- Wine firm behavior
- The wine consumer and demand
- The wine consumer, quality, and price
- Globalization of wine
- Conclusion2
- Notes
- Bibliography
- Index.