Description: Marketing information products and services

Corporate Author:	International Development Research Centre (Canada)
Other Authors:	Jain, Abhinandan K.
Format:	Book
Language:	English
Published:	Ottawa : New Delhi : International Development Research Centre ; Tata McGraw-Hill Pub. Co., c1999.
Subjects:	Information services > Marketing. Information resources > Marketing. Marketing > Management.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10176393

Physical Description:	xix, 462 p. : ill.
Bibliography:	Includes bibliographical references.