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Profitable marketing communications a guide to marketing return on investment /

Main Author:	Young, Antony, 1964-
Corporate Author:	ebrary, Inc.
Other Authors:	Aitken, Lucy.
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page Ltd, 2007.
Subjects:	Marketing > Management. Capital investments > Evaluation. Rate of return.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10177070

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