Smart alliance how a global corporation and environmental activists transformed a tarnished brand /

Main Author: Taylor, J. Gary.
Corporate Author: ebrary, Inc.
Other Authors: Scharlin, Patricia J.
Format: Book
Language:English
Published: New Haven : Yale University Press, c2004.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10170852

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