The "Made in Germany" champion brands : nation branding, innovation and world export leadership /

Main Author: Joseph, Ugesh Anthony.
Format: Book
Language:English
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10784010
Physical Description:1 online resource (296 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781409466482(ePUB)
9781409466475(ebook)