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01323nam a2200229 a 4500 |
| 001 |
1845399 |
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20171111234629.0 |
| 008 |
101213s2011 maua sb 001 0 eng d |
| 020 |
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|z 9781845937621 (permanent paper)
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| 040 |
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|a CaPaEBR
|z 9781845937003 (e-book)
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| 050 |
1 |
4 |
|a G155.A1
|b D4779 2011eb
|
| 245 |
0 |
0 |
|a Destination marketing and management
|b theories and applications /
|c edited by Youcheng Wang and Abraham Pizam.
|
| 260 |
|
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|a Cambridge :
|b CAB International,
|c c2011.
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| 300 |
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|a x, 370 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
|
| 650 |
|
0 |
|a Tourism
|x Marketing.
|
| 650 |
|
0 |
|a Tourism
|x Management.
|
| 700 |
1 |
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|a Wang, Youcheng.
|
| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10500307
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|b 5a045f226c5ad14ac1eded18
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