Description: Marketing and multicultural diversity

Corporate Author:	ebrary, Inc.
Other Authors:	Rao, C. P.
Format:	Book
Language:	English
Published:	Aldershot, England : Burlington, VT : Ashgate, c2006.
Series:	New perspectives in marketing
Subjects:	Consumer behavior. Market segmentation. Marketing > Social aspects.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10211305

Physical Description:	xii, 275 p. : ill.
Bibliography:	Includes bibliographical references (p. [265]-268) and index.