Competitive intelligence gathering, analysing, and putting it to work /

Main Author: Murphy, Christopher, 1953-
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Aldershot, Hants, England ; Burlington, VT : Gower, c2005.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10211095
Physical Description:xxvi, 273 p. : ill.
Bibliography:Includes bibliographical references and index.