Pricing and revenue optimization

Main Author: Phillips, Robert L. 1955-
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Stanford, Calif. : Stanford Business Books, 2005.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10483644
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050 1 4 |a HF5416.5  |b .P457 2005eb 
100 1 |a Phillips, Robert L.  |d 1955-  |q (Robert Lewis), 
245 1 0 |a Pricing and revenue optimization  |c Robert L. Phillips. 
260 |a Stanford, Calif. :  |b Stanford Business Books,  |c 2005. 
300 |a xii, 355 p. :  |b ill. 
500 |a Reprinted with corrections 2011. 
504 |a Includes bibliographical references (p. [337]-343) and index. 
505 0 |a Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance. 
650 0 |a Pricing. 
710 2 |a ebrary, Inc. 
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