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00791nam a2200217 a 4500 |
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1836197 |
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20171111234620.0 |
| 008 |
130705s2013 cau o 001 0 eng d |
| 020 |
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|a 9781118758151(ebook)
|z 9781118611319 (hardback)
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| 040 |
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|a CaPaEBR
|b eng
|e rda
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| 050 |
1 |
4 |
|a HF5415.32
|b .M36 2014eb
|e pn
|
| 100 |
1 |
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|a Malone, Chris,
|d 1969-
|
| 245 |
1 |
4 |
|a The human brand :
|b how we relate to people, products, and companies /
|c Chris Malone, Susan T. Fiske.
|
| 250 |
|
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|a First edition.
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| 300 |
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|a 1 online resource (211 pages)
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| 500 |
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|a Includes index.
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| 650 |
|
0 |
|a Consumer behavior.
|
| 650 |
|
0 |
|a Marketing
|x Psychological aspects.
|
| 700 |
1 |
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|a Fiske, Susan T.
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| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10762535
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| 952 |
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|a CY-NiOUC
|b 5a045e396c5ad14ac1edc6f2
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
