Social media metrics secrets do what you never thought possible with social media metrics /

Main Author: Lovett, John.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Indianapolis, Ind. : Wiley Pub., Inc., 2011.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10484726
Table of Contents:
  • pt. 1. Addressing the social data dilemma
  • pt. 2. Managing social media with analytics
  • pt. 3. Finding the big social media payoff.