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01644nam a2200229 a 4500 |
| 001 |
1830541 |
| 005 |
20171111234614.0 |
| 008 |
070110s2007 nyua sb 001 0 eng |
| 020 |
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|z 0814473768
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| 040 |
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|a CaPaEBR
|z 9780814473764
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| 050 |
1 |
4 |
|a HF5415
|b .U67 2007eb
|
| 100 |
1 |
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|a Upshaw, Lynn B.,
|d 1947-
|
| 245 |
1 |
0 |
|a Truth
|b new rules for marketing in a skeptical world /
|c Lynn Upshaw.
|
| 260 |
|
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|a New York :
|b AMACOM,
|c c2007.
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| 300 |
|
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|a vii, 279 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references (p. 271-272) and index.
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| 505 |
0 |
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|a Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought.
|
| 650 |
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0 |
|a Marketing.
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| 650 |
|
0 |
|a Marketing
|x Decision making.
|
| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10196205
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| 952 |
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|a CY-NiOUC
|b 5a045daf6c5ad14ac1edafc7
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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