Future, inc how businesses can anticipate and profit from what's next /
Main Author: | |
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Corporate Author: | |
Format: | Book |
Language: | English |
Published: |
New York :
AMACOM,
c2007.
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Subjects: | |
Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10196204 |
Table of Contents:
- Introduction: Today's chaos, tomorrow's opportunity
- pt. 1. Tools and techniques. Futurism: the antidote to chaos
- Systems thinking: a superhighway to change
- Analyzing trends: real change vs. media hype
- Into the future: making judgments, evaluating forecasts
- Strategic implications: what the future means to you
- Scenario generation: drawing a picture of the future
- Communicating the future
- even to the skeptical
- pt. 2. Drivers of the future. Aging: preparing for a new grey world
- Information technology: falling in price, increasing in power
- Health care: new gadgets vs. following doctors' orders
- Biotechnoogy: scratching the surface of the secrets of life
- Energy: getting more out of less
- Nanotechnologies: smaller is better
- Media and communications: six billion channels for six billion people
- Ecology and sustainability: growth can be good
- Epilogue: Where do we go from here?