Boom marketing to the ultimate power consumer--the baby boomer woman /

Main Author: Brown, Mary, 1959-
Corporate Author: ebrary, Inc.
Other Authors: Orsborn, Carol.
Format: Book
Language:English
Published: New York : American Management Association, c2006.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10196198
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050 1 4 |a HC79.C6  |b B76 2006eb 
100 1 |a Brown, Mary,  |d 1959- 
245 1 0 |a Boom  |b marketing to the ultimate power consumer--the baby boomer woman /  |c Mary Brown and Carol Orsborn ; foreword by Paco Underhill. 
260 |a New York :  |b American Management Association,  |c c2006. 
300 |a xviii, 238 p. :  |b ill. 
504 |a Includes bibliographical references (p. 225-228) and index. 
650 0 |a Women consumers. 
650 0 |a Consumer behavior. 
650 0 |a Marketing. 
700 1 |a Orsborn, Carol. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10196198 
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