|
|
|
|
| LEADER |
02640nam a2200277 a 4500 |
| 001 |
1829954 |
| 005 |
20171111234614.0 |
| 008 |
110422s2011 gw a sb 100 0 eng d |
| 020 |
|
|
|z 3110263319
|z 9783110263312
|
| 040 |
|
|
|a CaPaEBR
|z 9783110263534 (e-book)
|
| 041 |
0 |
|
|a eng
|
| 050 |
1 |
4 |
|a fre
|b .M2925 2011eb
|a Z716.3
|
| 245 |
0 |
0 |
|a Marketing libraries in a Web 2.0 world
|c edited by Dinesh Gupta and Rβejean Savard.
|
| 260 |
|
|
|a Berlin ;
|b De Gruyter Saur,
|c c2011.
|a New York :
|
| 300 |
|
|
|a xiv, 161 p. :
|b ill.
|
| 490 |
1 |
|
|a IFLA publications,
|v 145
|x 0344-6891 ;
|
| 500 |
|
|
|a Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 505 |
0 |
|
|a The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja ιZumer -- Le marketing des bibliothαeques supplantβe par le web 2.0 : mythe ou rβealitβe? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothαeque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothαeque de l'βEcole Supβerieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.
|
| 650 |
|
0 |
|a Libraries
|x Marketing
|
| 650 |
|
0 |
|a Online social networks
|x Library applications
|
| 700 |
1 |
|
|a Gupta, Dinesh K.
|
| 700 |
1 |
|
|a Savard, Rβejean,
|
| 710 |
2 |
|
|a International Federation of Library Associations and Institutions.
|b Management and Marketing Section.
|
| 856 |
4 |
0 |
|a ebrary, Inc.
|u http://site.ebrary.com/lib/ucy/Doc?id=10502341
|
| 952 |
|
|
|a CY-NiOUC
|b 5a045da06c5ad14ac1edad3c
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
