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20171111234611.0 |
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090528s2009 enka sb 001 0 eng |
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|z 9780470743027 (cloth)
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|a CaPaEBR
|z 0470743026 (cloth)
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|a HF5415
|b .A743 2009eb
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| 100 |
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|a Arnold, Chris.
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| 245 |
1 |
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|a Ethical marketing and the new consumer
|c Chris Arnold.
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| 260 |
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|a Chichester, U.K. :
|b Wiley,
|c 2009.
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| 300 |
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|a xv, 272 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance.
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| 650 |
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0 |
|a Marketing
|x Moral and ethical aspects.
|
| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10361085
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| 952 |
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|b 5a045d356c5ad14ac1eda1af
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