Latinos, Inc. the marketing and making of a people /

Main Author: Dβavila, Arlene M., 1965-
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Berkeley : University of California Press, c2012.
Edition:Updated ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10590392
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240 1 0 |a Latinos Incorporated 
245 1 0 |a Latinos, Inc.  |b the marketing and making of a people /  |c Arlene Dβavila. 
246 3 |a Latinos Incorporated 
250 |a Updated ed. 
260 |a Berkeley :  |b University of California Press,  |c c2012. 
300 |a xxxvii, 289 p. :  |b ill. 
504 |a Includes bibliographical references (p. 259-280) and index. 
650 0 |a Hispanic American consumers. 
650 0 |a Market segmentation  |z United States. 
650 0 |a Hispanic Americans  |x Ethnic identity. 
710 2 |a ebrary, Inc. 
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