Stakeholder thinking in marketing

Corporate Author: ebrary, Inc.
Other Authors: Polonsky, Michael Jay.
Format: Book
Language:English
Published: Bradford, England : Emerald Group Publishing, c2005.
Series:European journal of marketing ; v.39, no. 9/10
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10103448
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