Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /

Main Author: Janotta, Sarah-Mailin, (Author)
Format: Book
Language:English
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10856475

Internet

http://site.ebrary.com/lib/ucy/Doc?id=10856475
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