Innovation strategies in new product development balancing technological, marketing and complementary competencies of a firm /

Main Author: Rajkoviιc, Tanja.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Frankfurt am Main ; New York : Peter Lang, c2011.
Series:European university studies. Series V, Economics and management = Europθaische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft = Publications Universitaires Europβeennes. Sβerie V, Sciences βeconomiques, gestion d'entreprise, v. 3390
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10601296
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