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|z 0749443707
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|a CaPaEBR
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|a HD69.B7
|b E38 2005eb
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| 100 |
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|a Edwards, Helen,
|d 1965-
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| 245 |
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|a Creating passionbrands
|b getting to the heart of branding /
|c Helen Edwards and Derek Day.
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| 250 |
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|a 1st ed.
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| 260 |
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|a Sterling, Va. :
|b Kogan Page Limited,
|c c2005.
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| 300 |
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|a xii, 244 p.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart.
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| 650 |
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0 |
|a Brand name products.
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| 700 |
1 |
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|a Day, Derek,
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
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|u http://site.ebrary.com/lib/ucy/Doc?id=10096177
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| 952 |
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|a CY-NiOUC
|b 5a045c3d6c5ad14ac1ed85a8
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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