Description: Social media metrics

Main Author:	Sterne, Jim, 1955-
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, c2010.
Subjects:	Internet marketing. Social media > Economic aspects. Marketing research. Online social networks > Economic aspects.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10377809

Item Description:	Includes index.
Physical Description:	xxxi, 240 p.