|
|
|
|
| LEADER |
02040nam a2200229 a 4500 |
| 001 |
1813931 |
| 005 |
20171111234559.0 |
| 008 |
111228s2012 nyua s 001 0 eng d |
| 020 |
|
|
|z 9780814417850
|
| 040 |
|
|
|a CaPaEBR
|z 9780814417867 (e-book)
|
| 050 |
1 |
4 |
|a HF5718.5
|b .S26 2012eb
|
| 100 |
1 |
|
|a Sant, Tom.
|
| 245 |
1 |
0 |
|a Persuasive business proposals
|b writing to win more customers, clients, and contracts /
|c Tom Sant.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a New York :
|b AMACOM,
|c c2012.
|
| 300 |
|
|
|a viii, 280 p. :
|b ill.
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
|
|a Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index.
|
| 650 |
|
0 |
|a Proposal writing in business.
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10551817
|
| 952 |
|
|
|a CY-NiOUC
|b 5a045b5b6c5ad14ac1ed6b41
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
