The price advantage

Main Author: Baker, Walter L.
Corporate Author: ebrary, Inc.
Other Authors: Marn, Michael V.
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, c2010.
Edition:2nd ed.
Series:Wiley finance series
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10389622
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245 1 4 |a The price advantage  |c Walter L. Baker, Michael V. Marn, Craig C. Zawada. 
250 |a 2nd ed. 
260 |a Hoboken, N.J. :  |b Wiley,  |c c2010. 
300 |a xviii, 366 p. :  |b ill. 
490 1 |a Wiley finance series 
500 |a Includes index. 
505 0 |a Introduction -- Components of pricing excellence -- Transactions -- Customer value. 
650 0 |a Pricing. 
700 1 |a Marn, Michael V. 
710 2 |a ebrary, Inc. 
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