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01027nam a2200241 a 4500 |
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1810661 |
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20171111234556.0 |
008 |
111222s2012 cau sb 001 0 eng d |
020 |
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|z 9781118273210 (hardback)
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040 |
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|a CaPaEBR
|z 9781118286135 (e-book)
|
050 |
1 |
4 |
|a HF5414
|b .H56 2012eb
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100 |
1 |
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|a Hinchcliffe, Dion.
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245 |
1 |
0 |
|a Social business by design
|b transformative social media strategies for the connected company /
|c Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis.
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250 |
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|a 1st ed.
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260 |
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|a San Francisco :
|b Jossey-Bass,
|c 2012.
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300 |
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|a ix, 240 p.
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504 |
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|a Includes bibliographical references and index.
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505 |
0 |
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|a pt. 1. Adapting organizations to the twenty-first century -- pt. 2. The techniques of social business -- pt. 3. Social business design and strategy.
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650 |
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0 |
|a Social media
|x Marketing.
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700 |
1 |
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|a Kim, Peter,
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710 |
2 |
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|a ebrary, Inc.
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856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10558785
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952 |
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|a CY-NiOUC
|b 5a045ae76c5ad14ac1ed5df7
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|