Social business by design transformative social media strategies for the connected company /

Main Author: Hinchcliffe, Dion.
Corporate Author: ebrary, Inc.
Other Authors: Kim, Peter,
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, 2012.
Edition:1st ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10558785
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245 1 0 |a Social business by design  |b transformative social media strategies for the connected company /  |c Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis. 
250 |a 1st ed. 
260 |a San Francisco :  |b Jossey-Bass,  |c 2012. 
300 |a ix, 240 p. 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. Adapting organizations to the twenty-first century -- pt. 2. The techniques of social business -- pt. 3. Social business design and strategy. 
650 0 |a Social media  |x Marketing. 
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710 2 |a ebrary, Inc. 
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