Description: Marketing management

Main Author:	Karunakaran, K.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	Mumbai [India] : Himalaya Pub. House, 2008.
Edition:	2nd rev. & enl. ed.
Subjects:	Marketing > Management.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10415441

Physical Description:	427 p. : ill.
Bibliography:	Includes bibliographical references.