Principles of marketing
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Mumbai :
Himalaya Pub. House,
2010.
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| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10415387 |
Table of Contents:
- unit 1. Marketing and core concepts
- unit 2. Marketing environment (micro & macro)
- unit 3. Developing the marketing mix-II (indirect & price)
- unit 4. Developing the marketing mix-II (promotion & distribution)
- unit 5. Marketing in the digital age.