Share this the social media handbook for PR professionals /

Corporate Author: Chartered Institute of Public Relations.
Other Authors: Waddington, Stephen.
Format: Book
Language:English
Published: Chichester, West Sussex, U.K. : John Wiley & Sons, 2012.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10580160
Table of Contents:
  • pt. 1. Changing media, changing PR
  • pt. 2. Planning
  • pt. 3. Networks
  • pt. 4. Online media relations
  • pt. 5. Monitoring and measurement
  • pt. 6. Skills
  • pt. 7. Industry change
  • pt. 8. The future.