Theories and techniques of marketing management

Main Author: Patel, Vinod.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Jaipur, India : Oxford Book Co., 2007.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10417473
LEADER 00833nam a2200241 a 4500
001 1807051
005 20171111234552.0
008 101214s2007 ii ad s 001 0 eng d
020 |z 9788189473037 
040 |a CaPaEBR 
050 1 4 |a HF5415.13  |b .P38 2007eb 
100 1 |a Patel, Vinod. 
240 1 0 |a Theories & techniques of marketing management 
245 1 0 |a Theories and techniques of marketing management  |c Vinod Patel. 
246 1 4 |a Theories & techniques of marketing management 
260 |a Jaipur, India :  |b Oxford Book Co.,  |c 2007. 
300 |a 313 p. :  |b ill. 
500 |a Includes index. 
650 0 |a Marketing  |x Management. 
650 0 |a Industrial marketing  |x Management. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10417473 
952 |a CY-NiOUC  |b 5a045a676c5ad14ac1ed4f0f  |c 998a  |d 945l  |e -  |t 1  |x m  |z Books