Data-driven marketing the 15 metrics everyone in marketing should know /

Main Author: Jeffery, Mark, 1965-
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, c2010.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10366652
Physical Description:xxi, 298 p.