Conquering consumerspace marketing strategies for a branded world /

Main Author: Solomon, Michael R.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: New York : AMACOM, c2003.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10120154
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050 1 4 |a HD69.B7  |b S65 2003eb 
100 1 |a Solomon, Michael R. 
245 1 0 |a Conquering consumerspace  |b marketing strategies for a branded world /  |c Michael R. Solomon. 
260 |a New York :  |b AMACOM,  |c c2003. 
300 |a xii, 276 p. :  |b ill. 
504 |a Includes bibliographical references (p. 251-265) and index. 
650 0 |a Branding (Marketing) 
650 0 |a Consumers' preferences. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10120154 
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