An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful /

Main Author: Kθonig, Martin.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Hamburg : Diplomica Verlag, 2012.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10596603
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245 1 3 |a An investigation on contemporary consumer resistance  |b how Web 2.0 makes consumers powerful /  |c Martin Kθonig. 
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300 |a 107 p. 
504 |a Includes bibliographical references. 
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