Description: Show sold separately

Main Author:	Gray, Jonathan
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	New York : New York University Press, 2010.
Subjects:	Advertising > Television programs > Social aspects. Advertising > Motion pictures > Social aspects. Television programs > Marketing > Social aspects. Motion pictures > Marketing > Social aspects. Paratext. Intertextuality.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10356701

Physical Description:	xi, 247 p. : ill.
Bibliography:	Includes bibliographical references and index.