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01696nam a2200253 a 4500 |
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1792919 |
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20171111234539.0 |
| 008 |
070419s2007 njua sb 001 0 eng |
| 020 |
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|z 9780470137321 (cloth)
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| 040 |
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|a CaPaEBR
|z 0470137320 (cloth)
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| 050 |
1 |
4 |
|a HF5415.5
|b .J34 2007eb
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| 100 |
1 |
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|a Jaffe, Joseph,
|d 1970-
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| 245 |
1 |
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|a Join the conversation
|b how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
|c Joseph Jaffe.
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| 260 |
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|a Hoboken, N.J. :
|b John Wiley & Sons,
|c c2007.
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| 300 |
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|a xix, 300 p. :
|b ill.
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| 500 |
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|a "Published simultaneously in Canada."
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.
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| 650 |
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0 |
|a Customer relations.
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| 650 |
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0 |
|a Business communication.
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| 650 |
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0 |
|a Relationship marketing.
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
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|u http://site.ebrary.com/lib/ucy/Doc?id=10295973
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| 952 |
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|a CY-NiOUC
|b 5a0458706c5ad14ac1ed14a7
|c 998a
|d 945l
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|t 1
|x m
|z Books
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