Latinos, Inc the marketing and making of a people /

Main Author: Dβavila, Arlene M., 1965-
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Berkeley, CA : University of California Press, c2001.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10051533
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020 |z 0520226690 (cloth : alk. paper) 
040 |a CaPaEBR  |z 0520227247 (paper : alk. paper) 
050 1 4 |a HF5415.33.U6  |b D38 2001eb 
100 1 |a Dβavila, Arlene M.,  |d 1965- 
245 1 0 |a Latinos, Inc  |b the marketing and making of a people /  |c Arlene Dβavila. 
260 |a Berkeley, CA :  |b University of California Press,  |c c2001. 
300 |a xv, 287 p. : ill. 
504 |a Includes bibliographical references (p. 259-280) and index. 
650 0 |a Hispanic American consumers. 
650 0 |a Market segmentation  |z United States. 
650 0 |a Hispanic Americans  |x Ethnic identity. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10051533 
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