English in marketing international communication strategies in small and medium-sized enterprises /
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| Format: | Book |
| Language: | English |
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Berlin :
Frank & Timme,
2005.
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| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10655480 |
Table of Contents:
- pt. I. Discourse analysis of marketing communications
- pt. II. Semiotic and linguistic analysis of promotional literature
- pt. III. Merging results.