Setting profitable prices a step-by-step guide to pricing strategy--without hiring a consultant /

Main Author: Jensen, Marlene.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, c2013.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10653567
Table of Contents:
  • pt. 1. How to set prices for maximum profits
  • pt. 2. How the market will value your new product
  • pt. 3. Your cost analysis
  • pt. 4. Fine-tuning your price
  • pt. 5. Testing your prices
  • pt. 6. Pricing in special situations.