Does marketing need reform? fresh perspectives on the future /

Corporate Author: ebrary, Inc.
Other Authors: Sheth, Jagdish N.
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, c2006.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10292195
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245 0 0 |a Does marketing need reform?  |b fresh perspectives on the future /  |c Jagdish N. Sheth, Rajendra S. Sisodia, editors. 
260 |a Armonk, N.Y. :  |b M.E. Sharpe,  |c c2006. 
300 |a vii, 352 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing. 
700 1 |a Sheth, Jagdish N. 
710 2 |a ebrary, Inc. 
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